"For me, design is not about making another chair or another lamp."
"Good design, good luxury is not about a Louis Vuitton bag or a Ferrari, it's about clean air, clean water, clean energy."
"It's about big challenges, big designs, big proposals but it's also about making it really small and showing the beauty of the world."
Roosegaarde lives this philosophy. His studio created the Smog Free Tower, an air-purifying tower that minimizes smog in the public space around it.