Minding Design.

Linking behavioral science and the design of spaces, services, and objects.

Designing our way to clean air, clean water, and clean energy

Polluted air, water, soil. It's no environment for people. And it's "not the good world that we envisioned," designer Daan Roosegaarde shared in an interview with Dezeen.

His call to arms: "Let's design our way out of it."

"For me, design is not about making another chair or another lamp."

"Good design, good luxury is not about a Louis Vuitton bag or a Ferrari, it's about clean air, clean water, clean energy."

"It's about big challenges, big designs, big proposals but it's also about making it really small and showing the beauty of the world."

Roosegaarde lives this philosophy. His studio created the Smog Free Tower, an air-purifying tower that minimizes smog in the public space around it.


Images: 1, 2, 3

Our eyes can't help but be drawn to the eyes of a building

Objects that are not meant to be touched